Ecommerce Business Blogging

Case Study: Van Dykes

January 1st, 2004

Van Dyke's logo

  • Online orders have increased over 500%
  • Over a 350% increase in site Traffic
  • 9,000 unique product pages indexed in Google
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Case Study: Guild.com

January 1st, 2004

Guild.com logo

  • Sales up 41% after 4 weeks
  • #1 ranked on key products
  • 10,000 new pages indexed
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A Hacker’s Lucky Dip

December 1st, 2003

by Stephan Spencer

Originally published in Unlimited

Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…

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Ecowool

November 1st, 2003

Ecowool screenshotThe previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result - to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.

[ database | client admin cms | SEO ]

Visit The Site: Ecowool

Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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Steve Spangler Science

June 1st, 2003

Steve Spangler Science screenshotEcommerce site with an integrated experiment database, all updated and maintained through the client admin.

Steve Spangler has made great use of audio clips to explain some of his amazing products.

[ database | client admin cms | SEO ]

Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Blog

Blogging for Fun and Profit

May 1st, 2003

by Stephan Spencer

Originally published in Unlimited

One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

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Cabela’s Corporate Outfitter

November 1st, 2002

Cabelas Corporate Outfitter screenshotThis is a subsite of Cabelas.com. Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.

Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and www.dunns.com.

[ database | client admin cms | SEO ]

Visit The Site: Cabela’s Corporate Outfitter

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